l9777 Privacy Policy —
How We Protect Your Data
At l9777, the privacy and security of your personal information is a core commitment. This Privacy Policy explains exactly what data we collect, why we collect it, how it is used, and what rights you have as a registered player based in Bangladesh.
Our Privacy Commitments
Six Principles That Guide How We Handle Your Data
l9777 is built on trust. These six principles summarise our data handling approach before you dive into the full legal text below.
Minimal Data Collection
l9777 collects only the personal information that is strictly necessary for account registration, identity verification, payment processing, and regulatory compliance. We do not collect data speculatively or for purposes beyond those stated in this policy.
No Sale of Personal Data
l9777 does not sell, rent, or trade your personal data to third-party marketers, data brokers, or advertising networks. Your information is shared only with service providers who directly support the operation of the l9777 platform under strict data processing agreements.
SSL Encryption & Secure Storage
All data transmitted between your device and the l9777 platform is protected by industry-standard SSL/TLS encryption. Sensitive account data including passwords and payment identifiers are stored using secure hashing and encryption methods. l9777 conducts regular security reviews of its data infrastructure.
Your Rights, Clearly Stated
You have the right to access, correct, and request deletion of your personal data held by l9777. You may also withdraw consent for marketing communications at any time. Requests are handled by our support team and responded to within a reasonable timeframe.
Third-Party Game Providers
Casino games on l9777 are delivered by certified studios including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Ezugi, and Spribe. These providers may collect technical gameplay data under their own privacy policies. l9777 does not share your personal identity with game providers beyond what is technically required to run your game session.
Easy Marketing Opt-Out
If you have consented to receive promotional emails, SMS messages, or in-platform notifications from l9777, you may withdraw that consent at any time via your account settings or by contacting our support team. Opt-out requests are processed within 5 business days.
1. Information We Collect
l9777 collects personal information from you at various points during your use of the platform. The categories of data we collect, and the circumstances under which they are collected, are described below.
1.1 Registration Data
When you create an l9777 account, you are required to provide the following information:
- Full legal name — as it appears on your National ID (NID) card or passport
- Date of birth — for age verification purposes (minimum age 18)
- Email address — used for account communications and notifications
- Mobile phone number — used for account security and payment verification
- Residential address — collected as part of KYC (Know Your Customer) verification
- Username and password — your chosen login credentials (password is stored in encrypted form only)
1.2 Identity Verification (KYC) Documents
To comply with responsible gaming obligations and anti-money laundering (AML) requirements, l9777 may request copies of the following documents:
- National ID (NID) card — front and back
- Passport — photo page
- Proof of address — utility bill, bank statement, or official correspondence dated within 90 days
- Payment method verification — screenshot confirming ownership of the bKash, Nagad, or bank account used to deposit
KYC documents are reviewed by l9777's compliance team and stored securely. They are used only for the purposes of identity verification and fraud prevention. They are not shared with third parties except where required by law or as described in Section 3 of this policy.
1.3 Transaction & Payment Data
When you make deposits or withdrawals on l9777, we collect transactional data including:
- Payment method identifiers — your bKash, Nagad, Rocket, or Upay account number (stored in masked form)
- Transaction amounts — deposit and withdrawal values in Bangladeshi Taka (৳)
- Transaction timestamps — date and time of each payment event
- Transaction reference numbers — unique identifiers for each payment processed
- Bank account details — where bank transfer is selected as the payment method
l9777 does not store full card numbers for Visa or Mastercard transactions. Card payments are processed by PCI-DSS compliant third-party payment processors, and only a masked card reference is retained by l9777.
1.4 Betting & Gaming Activity Data
l9777 automatically records data relating to your use of betting and casino products, including:
- Sports bets placed — market, selection, stake, odds, and settlement outcome
- Casino game sessions — game title, provider, session duration, wager amounts, and results
- Bonus usage — which bonuses were claimed, wagering progress, and expiry status
- Login history — timestamps and IP addresses associated with account logins
This activity data is used for account management, responsible gaming monitoring, fraud detection, and dispute resolution purposes.
1.5 Technical & Device Data
When you visit l9777, our servers automatically collect certain technical information from your device and browser, including IP address, browser type and version, operating system, device type (desktop or mobile), referring URL, and pages visited during your session. This data is used for platform security, performance optimisation, and aggregate analytics. It is not used to personally identify individual users beyond what is necessary for security monitoring.
Age verification note: l9777 is an 18+ only platform. Date of birth information collected during registration is used specifically to verify that players meet the minimum age requirement. l9777 may cross-reference date of birth against submitted KYC documents at any stage of the account lifecycle.
2. How We Use Your Information
l9777 processes personal data only for specific, legitimate purposes. The table below summarises the primary purposes for which we use each category of data we collect.
| Data Category | Primary Purpose | Legal Basis |
|---|---|---|
| Registration data | Account creation, login authentication, and customer service communications | Contractual necessity |
| KYC documents | Identity and age verification; anti-money laundering compliance | Legal obligation |
| Transaction data | Processing deposits and withdrawals; fraud detection; financial record-keeping | Contractual necessity / Legal obligation |
| Betting & gaming activity | Account management; responsible gaming monitoring; dispute resolution | Contractual necessity / Legitimate interest |
| Technical & device data | Platform security; fraud and bot detection; performance monitoring | Legitimate interest |
| Email / phone | Account notifications; promotional communications (where consented) | Contractual necessity / Consent |
2.1 Responsible Gaming Monitoring
l9777 uses betting and gaming activity data to identify patterns that may indicate problem gambling behaviour. This includes monitoring for rapid increases in deposit frequency, unusually long gaming sessions, and repeated self-exclusion requests followed by re-registration. Where such patterns are identified, l9777's responsible gaming team may make proactive contact with the player. This processing is carried out in the player's vital interest and in accordance with our Responsible Gaming Policy.
2.2 Fraud Detection & AML
l9777 uses automated and manual processes to detect fraud, money laundering, and bonus abuse. This processing involves analysing transaction patterns, IP address histories, device fingerprints, and account activity logs. Where suspicious activity is identified, l9777 may freeze the relevant account and conduct a manual review before processing any pending withdrawals or allowing further gameplay.
2.3 Personalisation
With your consent, l9777 may use your gaming activity and preferences to personalise the content displayed to you on the platform — for example, surfacing cricket betting markets during BPL or IPL seasons, or showing slot recommendations based on your play history. Personalisation features can be managed from within your account settings at any time.
3. Data Sharing & Third Parties
l9777 does not sell your personal data. We share personal information with third parties only in the specific circumstances described below, and only to the minimum extent necessary for the stated purpose.
3.1 Payment Service Providers
To process your deposits and withdrawals, l9777 shares necessary payment data with our payment processing partners, including the operators of bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, and international card processors. These providers receive only the data required to execute and verify your transaction. They are contractually prohibited from using your data for any purpose other than payment processing.
3.2 Game Studio Providers
Casino games on l9777 are delivered by certified third-party studios including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Ezugi, and Spribe. To launch a game session, l9777 passes a session token and your player account identifier to the relevant game provider. Full personal identity details such as your name, address, or NID number are not shared with game providers. Game providers are bound by their own privacy policies and data security certifications.
3.3 Identity Verification Services
l9777 may use third-party identity verification services to assist with KYC document review and age verification. These services process your submitted documents under data processing agreements with l9777 and are not permitted to use your data for their own independent purposes.
3.4 Legal & Regulatory Disclosure
l9777 may disclose personal data to law enforcement agencies, regulatory authorities, or courts where required to do so by applicable law, or where such disclosure is necessary to prevent fraud, money laundering, or other criminal activity. l9777 will, where legally permitted, notify you of any such disclosure request before responding.
3.5 Business Transfers
In the event that l9777 undergoes a merger, acquisition, or transfer of assets, player account data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and given the opportunity to close your account if you do not wish your data to be transferred.
No cross-border data transfers without safeguards: Where l9777 works with service providers located outside Bangladesh, we ensure that appropriate data transfer safeguards are in place, including contractual data protection clauses consistent with internationally recognised standards. Your data is not transferred to jurisdictions with inadequate data protection standards without appropriate protective measures.
4. Cookies & Tracking Technologies
l9777 uses cookies and similar tracking technologies to operate the platform, remember your preferences, and improve your experience. A cookie is a small text file placed on your device by the l9777 website when you visit. Cookies do not contain executable code and cannot access other data stored on your device.
4.1 Types of Cookies We Use
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Session management, login authentication, security tokens, fraud prevention | No — platform cannot function without these |
| Functional | Remembering language preference, display settings, and last-used payment method | Yes — via browser settings |
| Analytics | Aggregated usage statistics to understand how players navigate the platform | Yes — via browser settings |
| Marketing | Tracking effectiveness of promotional campaigns; personalising offers displayed to you | Yes — via account settings or browser settings |
4.2 Managing Your Cookie Preferences
You can manage or disable non-essential cookies through your browser settings at any time. Most modern browsers — including Chrome, Firefox, Safari, and Edge — provide straightforward controls for viewing and deleting cookies. Please note that disabling functional cookies may affect the performance and usability of certain features on l9777, such as remembered login preferences.
4.3 Third-Party Analytics
l9777 may use third-party analytics tools to collect aggregated, anonymised data about platform usage. These tools use cookies to generate statistical reports that help l9777 understand player engagement and improve the platform. Aggregated analytics data does not identify individual players.
5. Data Security & Retention
l9777 takes the security of your personal data seriously and implements a range of technical and organisational measures designed to protect your information against unauthorised access, accidental loss, or destruction.
5.1 Security Measures
- SSL/TLS encryption: All data transmitted between your device and the l9777 platform is encrypted using industry-standard SSL/TLS protocols. Look for the padlock icon in your browser's address bar when using l9777.
- Password hashing: Your account password is never stored in plain text. l9777 uses a strong one-way cryptographic hashing algorithm to store password data.
- Access controls: Access to player personal data within l9777's internal systems is restricted to authorised personnel on a need-to-know basis. All internal data access is logged and audited.
- Payment data security: l9777 does not store full card numbers. Card payment processing is handled by PCI-DSS compliant third-party processors.
- Regular security reviews: l9777 conducts periodic reviews of its data security infrastructure and access controls to identify and address potential vulnerabilities.
5.2 Data Retention Periods
l9777 retains personal data for the periods described below, after which data is securely deleted or anonymised:
| Data Category | Retention Period | Reason |
|---|---|---|
| Active account data | Duration of account + 5 years post-closure | Regulatory compliance and dispute resolution |
| KYC documents | 5 years from date of verification | AML legal obligation |
| Transaction records | 5 years from transaction date | Financial record-keeping requirements |
| Betting activity logs | 3 years from date of activity | Dispute resolution and responsible gaming monitoring |
| Technical / device logs | 90 days on a rolling basis | Security monitoring |
| Marketing consent records | Until consent is withdrawn + 1 year | Consent audit trail |
After the applicable retention period, data is securely and irreversibly deleted from l9777's active systems. Anonymised aggregate data (which cannot be used to identify individual players) may be retained indefinitely for statistical and business analysis purposes.
5.3 Data Breach Response
In the unlikely event of a personal data breach that poses a risk to your rights and interests, l9777 will notify affected players without undue delay, providing information about the nature of the breach, the data categories affected, and the steps being taken to remediate the incident and prevent recurrence.
6. Your Privacy Rights
As a registered player on l9777, you have specific rights regarding the personal data we hold about you. These rights are described below. To exercise any of these rights, please contact the l9777 support team. All requests will be acknowledged promptly and responded to within a reasonable timeframe.
- Right of access: You have the right to request a copy of all personal data that l9777 holds about you, including your registration details, KYC records, transaction history, and betting activity logs. Access requests are provided free of charge.
- Right to rectification: If any personal data held by l9777 about you is inaccurate or out of date, you have the right to request that it be corrected. For example, if your registered address changes, you may update it via your account settings or by contacting support.
- Right to erasure: You have the right to request the deletion of your personal data in certain circumstances — for example, where the data is no longer necessary for the purpose for which it was collected, or where you withdraw consent and no other legal basis applies. Note that l9777 may be required to retain certain data for legal compliance purposes even after a deletion request.
- Right to restrict processing: You may request that l9777 restrict the processing of your personal data in certain circumstances, such as while a rectification request is being reviewed.
- Right to data portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format, and to have that data transmitted to another service provider where technically feasible.
- Right to withdraw consent: Where l9777 processes your data on the basis of your consent (for example, for marketing communications or personalisation), you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
- Right to object: You have the right to object to the processing of your personal data where l9777 relies on legitimate interests as the legal basis, including profiling for personalisation purposes.
How to submit a privacy request: To exercise any of the rights listed above, please contact the l9777 support team at [email protected] (plain text — not a clickable link). Please include your registered username, the nature of your request, and a copy of a valid identity document to allow us to verify your identity before processing the request. l9777 will respond within a reasonable timeframe and at no charge for standard requests.
7. Marketing Communications
l9777 may send you promotional communications by email or SMS where you have explicitly consented to receive them during the registration process or at a later point via your account settings. Marketing communications from l9777 may include information about new games, upcoming promotions, reload bonuses, and seasonal offers tied to major cricket events such as the BPL, IPL, and T20 World Cup, as well as Bangladeshi public holidays including Eid and Pohela Boishakh.
7.1 Opting Out of Marketing
You can withdraw your consent to receive marketing communications from l9777 at any time using any of the following methods:
- Clicking the unsubscribe link included in any marketing email sent by l9777
- Updating your communication preferences in the notifications section of your l9777 account settings
- Contacting the l9777 support team directly and requesting removal from all marketing lists
Opt-out requests are processed within 5 business days. Please note that even after opting out of marketing communications, l9777 will continue to send you transactional and account-related notifications — such as deposit confirmations, withdrawal status updates, and security alerts — as these are necessary for the operation of your account and cannot be disabled while your account remains active.
7.2 Responsible Gaming Communications
l9777 reserves the right to send responsible gaming communications — including information about deposit limits, self-exclusion options, and support resources — to players whose account activity indicates potential problem gambling behaviour. These communications are sent in the player's interest and are not subject to standard marketing opt-out preferences.
8. Policy Updates & Contact
l9777 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform features. When material changes are made — for example, changes to the categories of data we collect, changes to our third-party sharing arrangements, or changes to your rights — l9777 will notify registered players via email or via an in-platform notification prior to the updated policy taking effect.
The date of the most recent revision to this Privacy Policy is displayed at the top of this page. We encourage you to review this page periodically to stay informed about how l9777 protects your personal information. Your continued use of the l9777 platform following publication of an updated Privacy Policy constitutes your acceptance of the revised terms.
8.1 Contact for Privacy Matters
If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by l9777, please contact our support team:
- Email (plain text — not a link): [email protected]
- Live chat: Available 24 hours a day, 7 days a week via the l9777 platform
- Response time: All privacy-related enquiries are acknowledged within 2 business days and resolved within a reasonable timeframe depending on complexity
l9777 is committed to resolving all privacy concerns promptly and transparently. If you are not satisfied with the response provided by our support team, you have the right to escalate your complaint through applicable legal channels available in your jurisdiction.
Disclaimer: This Privacy Policy is provided for informational purposes and represents l9777's current data handling practices. It does not constitute legal advice. Players are encouraged to seek independent legal advice if they have specific concerns about data privacy rights in their jurisdiction. This policy should be read alongside the l9777 Terms & Conditions and Responsible Gaming Policy.
Questions About Your Privacy?
Our support team is available around the clock to help with any privacy-related questions. You can also review our full Terms & Conditions or explore the l9777 platform.
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